A Financial Picture of Self-employment

The recently published report (Dec 2018) from the Arts Council, Livelihoods of Visual Artists: 2016 Data Report, found that 90% of visual artists in the UK don’t make enough money to live on. Across the 2,000 artists surveyed, the average income from art practice was £6,000. This is further skewed by a small number of higher income artists raising this representative average, where in fact two-thirds of artists earn less than £5,000 (see p.9 of the report).

I’m taking the opportunity to review and present my own self-employment practice in the interests of transparency here. I’ve worked part-time in art practice for nearly twenty years now, at first in an ad hoc way during and after graduating, then registering as self-employed in 2007. The bar chart above summarises my Shospace business for the 10-year period since then, with income and expenditure shown side-by-side for each year. It’s probably safe to say I’m reaching mid-career stage now, but one of the consistently hard issues to deal with is that my practice income is not remotely self-sustaining (the greyed-out income shows earnings from additional employment after tax: firstly in libraries, then as a grant during PhD studies, more on supplementary income below). Of the 10 years represented in my chart above, for 6 of them I declared a loss with regard to Shospace, since direct costs for making the work exceeded the income. Even in 2011, when I sold nearly every print and numerous catalogues from a solo exhibition of 25 works (making Bristol Through the Lens my most ‘successful’ exhibition), the costs of printing and gallery hire just overtook the sales.

In individual art-making, this is an emphatically different situation regarding the administration of one’s job – employment in other sectors rarely costs the worker this kind of expenditure. And further, it’s often a vicious circle: you need money to make the work, and to get money you need to sell things you’ve made. Further still, according the to survey, mid-career female artists are the group facing the biggest expenses (p.31, below, with childcare unsurprisingly being a feature). In my case, despite the support of generous tax credits for childcare, and despite the low overheads caused by working from home in church-managed properties, it is the inflexibly-coupled linking of work and expense that has most specifically inhibited my business’s growth, which I’m sure is the story behind many unmade, unrealised, artist projects universally. Even where a full-time artist would probably show greater progression or expansion over 10 years, I don’t believe there is gradation or drop-off in this linking of income with expense – a friend of mine whose photographic career you would describe as ‘taking off’ says the achievements are illusory, because she’s spent more than she’s ever spent on prints, books, exhibitions etc. Unless your work reaches the world of the super-rich in the upper inflations of the art market, there is no stable business model here.

From Livelihoods of Visual Artists, published by Arts Council, 2018, p.31.

Now why am I highlighting this? I’m not getting the violins out, this isn’t a woe-is-me lament, nor a presumption of money growing on trees. I’ve been self-righteously sad and angry in turn with previous projects, and in trying to get that element out of the way, I’ve learnt that one’s perception of ‘earning’ has to reckon with a personal burying of entitlement. It’s a familiar enough life lesson that one has to learn to deal impersonally with rejection, or unrealised potential. But the modelling of artistic practice as a livelihood (if not necessarily a career, as we note the careful choice of the report’s title) does have to reckon with this mode of production (if not necessarily profit) and its viability. The pursuit of art practice is one choice amidst a wealth of choice in our Western educationally privileged society, and it is almost inevitable that we are schooled into comparative career assessments, charting what we do against what we can get out of it, often through the aspirational language of business development and the capitalist dream – but such assessments misrepresent the kind of delimited, grass-roots existence that such de-institutionalised practice is. Supporting structures for other livelihoods involving practice, such as medical practice, or agricultural practice, tend to offset the costs or the direct carrying of costs by the practitioner: there are centralised pay structures (such as the NHS), or governmentally-ratified policies and investments (such as farm tenancies and quotas) and such large-world structures contribute to (and legitimise) less direct mediation of and accounting for ‘craft’. But artistic practice is very much up against its small-world individual binding of cost-to-production, which while it assumes the same vocational circuitry as some of these other practicing professions, is far less equipped, mediated, or measured through societal or institutional organisation. Or even talked about in these terms.

So what are the options? The most obvious is seeking supplementary income, as recognised in the report (p.81ff, 7 out of 10 artists have other jobs, nearly half of these having 2 or 3), and in my own experience. The effect is often double-sided, however, the report acknowledging that time and energy spent elsewhere necessarily diminishes time and energy for art practice – I well relate to the feeling of living two lives with my earlier jobs in administration, or in council and university libraries. Over time this is a false economy, and the splitting of self can become detrimental to mental and physical health, though I don’t doubt that for some there is little choice in the need to earn. More recently for me, a change in the nature of my business, stepping sideways into research rather than practice, and finding thereby a contract for services (rather than raising money through sales of art work) has taken my income over the £5,000 mark for the first time. Coming from the church (specifically the Bishop Otter Trust), it’s not that far from an old-fashioned model of patronage, which would have been an option in earlier times of societal/institutional organisation for artists. It certainly reflects my inclination of wanting to find work in related forms, and in my case this is a move towards the top type of secondary-income job held by artists according to the report – that of lecturer/academic (closely followed by teacher, see p.84).

The troubling extended consequence of seeking income elsewhere is the likelihood of artistic practice diminishing and even ceasing. Indeed, stopping is another option; the report’s data depressingly suggests that of those considering stopping, mid-career women married-with-kids are pretty much at the top (p.66ff). Further, by art form, photographers experience lack of financial return as the greatest barrier to developing practice (p.106), despite being at the top of the list for total income (which includes non-art-practice income. At the top of the charts for average practice income alone are craft, sculpture, ceramics, illustration, and community projects, p.13). This wouldn’t be the first time I have considered stopping, and in fact I think I did once decide to leave it behind, only to find I couldn’t not do it – I couldn’t stop dreaming up and tinkering with visual ideas.

So I think I’ve accepted the impulse, but I’m seriously questioning the model, and in particular the viability of material production. It’s one thing to say I have a body of new work on the theme of motherhood ‘on the go’, it’s quite another to pursue its realisation in print or on the wall. The reality is that I need more than £20,000 to produce it, and that I’ve sought funding since 2014 on 3 separate occasions which has been unsuccessful, despite committed institutional support for its display and promotion. There is potential to crowdfund or patron it, or even to commercialise a lenticular process that I’m exploring with it, but even then its reach wouldn’t extend to income. It’s also possibly publishable as digital content, minimising production costs significantly, but again, income and impact would be correspondingly small – a reflection of the ‘shallow’ online market, with its fast and devaluing dissemination of digital visual culture. It doesn’t seem like a winning situation. In truth, the cold reality of costs here pushes me to scope and think and pray for a return on my effort in different ways: the waiting for a ‘right’ fit with an as-yet unimagined context for the work, expecting/seeking relationship out of it instead of money, shifting the value of productivity to something seasonal and organic (rather than black or red columns), and as a Christian choosing to trust God’s model for growth through kingdom and character rather than through economy and numbers. I don’t find it easy to accept, but then it’s a good reminder that we’re all ultimately works-in-progress aren’t we?

Steiner’s light

Floating III, Sheona Beaumont, 2010

I’m in endurance mode with George Steiner’s Real Presences (1989). What pitted, articulate, ranging, poetic depth he brings to present-day understandings of the arts. At my sense of it, he says we need a reckoning with the undisputed ‘life of meaning in the text, in music, in art’ (p.50) because our world is doing away with having to face mystery, immediacy (even ‘the wholly personal hospitality we owe our own death’, p.50) in what is a society in thrall to positivist accounting for the humanities or cheap journalistic thrill. We’d rather write about the arts, and screen their effects, than face their ‘implosive powers within the echo chambers of the self’ (p.10).

Everything about the journalistic-academic burgeoning of commentary and reflection and endless publications about the arts, the tsunami of talking, the preoccupation with inflated argument is ‘bustling pretence’ (p.48), ‘caring mediocrity’ (p.23), a ‘narcotic’ against interpretation as lived and felt (p.49), articulating ‘an epistemology and ethics of spurious temporality’ and ‘novelty’ (p.26,27). When some interpretative mode-du-jour fails, ‘when the zero-point of trust and of felt meaning is reached’ it’s more a sign of general decay and overinflation in ‘the mushrooming of semantic-critical jargon’, not of reckoning with ‘real presence’ and the humane (p.49). Rather than shooting down such malaise (as Baudrillard would), Steiner asks ‘how can personal sensibility go upstream, to the living springs of ‘first being’?’ (p.40), and proceeds to elaborate what is a declaration for hermeneutics as imaginative, transforming, event; hermeneutics as ‘defining the enactment of answerable understanding, of active apprehension’ (p.7); hermeneutics as ‘a shaping reciprocity between ourselves and that which the heart knows’ (p.9). Actual encounter with the arts precipitate this – for Steiner, especially music.

Amongst the hermeneutic approaches he discusses is the Jewish midrashic circling, retelling, and reimagining tradition towards Scripture. It deliberately brings the text into ‘palpable presentness’ (p.42), being ‘indeterminately synchronic with all individual and communal life’ (p.44). Not so the Christian (‘Catholic’) tradition, which works to extract fixity over and through the specific testimonies of Jesus and the disciples (so ‘dogma can be defined as hermeneutic punctuation, as the promulgation of semantic arrest’, p.44). It is these more legislative and systematic programmes of Christian theological interpretation which the humanities largely inherit today, combined with positivism and carried in the US by a wider non-canonical (‘democratic’), ahistorical ‘egalitarian ideal’ (p.32). But over and against each of these which might notionally stand for or accommodate theological-metaphysical interpretation, Steiner spends the bulk of the book (the 2nd of 3 chapters) elaborating on why modernism radically counters and annihilates such theological possibility.

Since the 1870s, Western consciousness has ‘moved house’ (p.94), effecting a fundamental break between word and world such that the ‘covenant of reference’ (p.96), or the ‘mystery of consonance’ (p.105) which supposes meaningfulness in representation/discourse is gone. Meaningfulness in language (or the linguistic, understood to describe all art) is, according to deconstructionism, a delusion, a ‘lazy dream’ (p.124) exhibiting ‘sclerotic remnants of religion, of metaphysics, of gross positivism’ (p.125). So the death of God, of the author, of intentionality, of logocentrism, etc. ‘Deconstruction dances in front of the ancient Ark. This dance is at once playful, …and instinct with sadness. For the dancers know that the Ark is empty’ (p.122). It feels like a devastating indictment, like Steiner himself accepts nihilism, from which there is no recovery. And yet, because the project is about the living, ever-returning, responsibility-inducing experience in front of art (where we feel ‘the talismanic quickening of our being’ p.63,64), in the final instance Steiner says the reckoning with deconstruction is limited by its theory, its dependence on logic to refute logic.

The full, indisputable freight of deconstructionism is not to be denied or denounced as untrue (within its own postulates, it is true), but it stands apart from the fact of the creative effort, and the fact of interpretative encounter with art. Steiner says he has never met an artist who is a deconstructionist. So with the serious encounter with art, to which everyone can testify at a kind of universally experienced level, even if not articulated through the privileged educational setting of high art. Both describe the human ‘wager on transcendence’ (p.214), the looking to meaning expressed and received beyond or above the immanent, manifest plane of our world. Whether the meaning is there or not, whatever the ‘style of designation’ for the otherness of encounter (p.211, which Steiner himself posits as the reception of an unknown guest knocking at the door), whether it exhibits confirmation or challenge or disruption to our sense of knowing, we enter into it. And it needs theological language, however foolish or embarrassing that is felt to be, to describe it. Steiner stands by this, though ends finally, melancholically, with uncertainty in the face of cultural rejection of the transcendent (which he says is understandable politically, morally, and linguistically) – will art, he wonders, become an archaeology when ‘the verticalities of reference to ‘higher things’… drain from speech’? Will general sentiment follow, or will it ‘aspire to religious fundamentalism and kitsch ideologies’? (p.230) It’s a supremely timely question.

Good News : David LaChapelle’s photo-gospel

‘Anointing’, 2003, from the series Jesus is my Homeboy, by David LaChapelle

Catching the last days of this exhibition at the Groninger Museum in the Netherlands, I went to see David LaChapelle’s Good News for Modern Man in October this year. Not quite a retrospective for the photographer, the show concentrates on his fine art photography with oversized tableaux prints produced in bold, searing, colours and drawing on his earlier career’s attention to celebrity and fashion icons. Produced more or less since the turn of the twenty-first century, these works catapult what might otherwise have been jaded or cynical comment on the overblown and hedonistic art-commercial scene in which he was involved into something extraordinarily vibrant. Into, indeed, ‘Good news’. For LaChapelle, the optimism underpinning his detailed attention to pictorial construction, to the art of making meaning, is one couched in the Christian language of redemption and salvation. Overtly, and with intent, LaChapelle is one of a number of photographic artists today bringing biblical reference, of which the show’s title is just one example, centre-stage.

Deluge, Room 7 at the Groninger Museum
I was, I admit, overwhelmed by the work. Over 60 pieces illuminated the colour-blocked walls with stage-lit drama and cinematic immersion: each room of 10 had its own mood of theatre, from the sun-blanched yellow of the Land Scape series, to the submerged aquamarine backdrop for the largest room Deluge. It’s no exaggeration to say that the ‘show-ness’ of the show was part of its attraction – viewers were invited to inhabit worlds in which the people represented were companionably life-size, yet also pitched at the extremes of human reckoning such as drowning, or found in Edenic forest, or at the height of societal fame (with the Kardashians). The un-peopled environments presented were just as seductive. The room Earth Laughs in Flowers contained a series of large-format chromogenic prints whose apparently traditional still-life arrangement of flowers in vases disguised more contemporary visual abundance in artful combination: tins of pop, mobile phones, plastic packaging. The series title comes from Ralph Waldo Emerson, one work from which includes the line ‘God is Not the Author of Confusion’ in the kaleidoscopic presentation of a Late Summer bouquet.

Over-abundance, kaleidoscopic colours, and an unflinching embrace of Western society’s more decadent preoccupations are yet compatible with LaChapelle’s Catholic faith. Inspired by Michelangelo’s Sistine Chapel ceiling, his 2006 work The Deluge includes a saving Jesus figure reaching from a cruciform telegraph pole, forming the apex of a flooded and chaotic urban recreation of the Genesis story. In his Awakened series (2007), single submerged figures in contemporary dress, named after biblical characters such as Abram, Ruth, and Deborah, are suspended in life or death, light blazing from behind them. And he has said of his series about Jesus, pictured above:

If you really want to shock people in the art world, talk about Jesus or God. You could take a dump on a gallery floor and they won’t care. That’s art … when I wanted to do Jesus Is My Homeboy, I wanted to ask who Jesus would hang with, if he was back. And it wouldn’t be the aristocrats or the rich people, but the disfranchised. I was making this point to the editor of i-D and I heard the phone go dead. Eastern religions like Buddhism are cool – anything foreign or exotic like that is acceptable, but Christianity has a horrible reputation because of fundamentalists and evangelicals.

(quoted by Nosheen Iqbal in the Guardian, 21/11/17). LaChapelle’s is a reading of simultaneity across Bible subject, art subject, and contemporary human experience. It is not particularly loaded with moral freight or intellectual depth, lacking the dimensionality of either backwards- or forward-facing temporality, and its present is an imaginative realm rather than the social or geographical field of photographic topos. In this sense, LaChapelle’s work orchestrates biblical reference for unironic symbolic value, to reclaim from the extremes of fundamentalist religious interpretation or art-world dismissal a lively middle way in which it is possible, as he put it, to ‘live dimensionally [in the modern world] and still have faith’ (interview on The Art Newspaper, October 2008). I like the intent here, and the sense of ownership. From a white gay former studio assistant to Andy Warhol, it’s an ownership that confronts prejudice on so many levels. Here’s to the recognition of that, especially when it’s in danger of being lost in the stream of celebrity-association that LaChapelle is more often known for.

detail from ‘The Deluge’, 2006, David LaChapelle

Lacock Remembers


Remembrance Sunday 2018 sees commemorations across the world, remembering the end of the First World War 100 years ago. I’ve been involved in a community project at St Cyriac’s Lacock, ‘In Remembrance and Hope: Lacock Remembers’. The project saw local leaders Rachael McHenry and Jane Wheeler (Wiltshire Scrapstore) coordinate and cajole hundreds of contributors into making poppies, over 4,000 of them. Each and every member of our parish was invited to create a poppy using recycled/reusable materials. Some chose to create poppies from foam, felt, or wool – whether sewing, sticking, crochet, knitting and more. The poppies were used to create a number of installations around the village and can be seen as a cascade from the bell tower in the church, withy arches weaved with poppies along the church aisle, wreathes and a string of poppies around the market cross, a large cross of poppies at the war memorial and wreathes of poppies on Lacock Abbey’s gates. More poppy installations are also to be found in the form of wreathes on the pew ends at Lacock parish’s sister church St Anne’s Bowden Hill.

The groups involved have, for me, shown the face of community here in Lacock. Under the umbrella of the church’s hospitality and spirit, those joining in include the Lacock History group, pre-schoolers’ Little Lambs and Wise Owls, Lacock Primary School, The Evergreens and WI, Green Cafe, Wiltshire Scrapstore, The Open Blue Bus, Knit and Natter, the over 50’s group, Lacock Cubs and Beavers, and the Junior Church group. Local businesses and the National Trust held coincident poppy trails around the village too. Apart from joining in the poppy-making, my personal project was originally intended as another installation, one for the transept in St Cyriac’s, where I planned a photographic wall-mounted artwork. I had wanted to bring to life the stories of those individuals and families who had memories of the war, those names on our memorial church plaque and elsewhere. But the amount of material I received, and the interviews I’d been able to do, soon gathered pace and generated ideas for a piece that outgrew the available time. Above all, the sense of history has percolated in my thinking and feeling about Lacock, such that the project now demands a deeper reflection from me, a deeper wrestling with what community here means.

For the church’s vision is ‘Loving Lacock, besotted with Bowden Hill, weak at the knees for the world who visits us – just as Jesus loved us first’. It’s extraordinary how much reach this place has, from the depth of history with the Abbey (and its indefatigable Abbess Ela 1239-1257), with William Henry Fox Talbot and his profoundly transforming invention of the first paper photographic process, to the international attraction of the village to tourists and Harry Potter/period-drama fans. Somehow that dimension reverberates in the personal stories of people here, catching us all up in celebration and purpose. We’ve got a bigger story to tell, and in my planned work, I hope to bring it together with the church’s focus on love. I wrote once about what Remembrance meant to me in terms of engaging with it through art (and Paul Cummins’ poppy) – something along the lines of truth and beauty, rather more than facts and sentimentality. There’s a qualitative difference, and somehow I’ve now got to work to create more than another local history guide – which in fact our group has done to outstanding depth already. So I’m sitting with it for now, still collating material, turning it over. And planning an exhibition at some point in 2019, thanks to the gracious generosity and enthusiasm of the PCC. Watch this space…

Remembrance Sunday Service, Lacock War Memorial

Scriptorium