I’d like to acknowledge with thanks a reply received from Bible Society to my open letter posted a couple of weeks ago here. Matthew van Duyvenbode (Head of Campaigns, Advocacy and Media), gave considerable thought to my concerns, for which I am deeply grateful. An initial point of clarification was easily resolved with reference to the online terms and conditions – www.biblesociety.org.uk/calendar2014 – which I duly recognise as overlooked on my part.
These guidelines make it very clear that the calendar is not for purchase, but is simply as a thankyou project available for ongoing supporters of Bible Society’s work. Indeed, the project is ultimately made up of supporter’s own photographs and comments to share with one another, as a kind of community collaboration project, rather than a commissioning project and for-sale project.
I agree with you that there are a range of different ways in which people can be invited to engage with the biblical text. Indeed – there needs to be a range of entry points. I’m sure you would also recognise that a personal response to Scripture can often be deeply profound and theological. To assume that this project will result in sentimentalism is perhaps doing a disservice to the task of encouraging more and more Christians to engage with the Bible through the lens of the arts?
In addition to this point, I would also reiterate – as is mentioned in the further details – that the resulting calendar isn’t intended to stand alongside professional art in the broadest public spaces. You’re right that we do have a strong pedigree in this area – but that isn’t the intended focus of this particular project. Does this mean that we are embracing an amateurish approach? Certainly not! … For many Christians, the opportunity to think creatively about how the arts can help them think more deeply about the biblical text is a bold and exciting step. In running a competition like this, we aren’t ignoring our mission aims in the culture, but providing a stepping stone for some Christians to grow in their confidence in this area. Perhaps some might be so inspired as to begin to explore and support the arts more seriously – which, I’m sure you would agree, would be a fantastic outcome! … We believe that there is a space for laypeople to be involved in an accessible and unthreatening manner. I’m not sure I’d agree that this dilutes or cheapens the integrity of the Scriptures, but I would want to argue this fulfils our missional goal to offer ‘ways in’ to the Bible for everyone.